ForwardPath
New Design and Seamless User Experience for Canadian AI Company

Website
Redesign
ForwardPath is a Canadian AI company that offers a comprehensive solution for integrating artificial intelligence into the workflow of construction companies. The company develops unique solutions tailored to the specific needs of each client.
ForwardPath approached me with the initial design for their future website. After analyzing the current design, I suggested a redesign in a more suitable style to ensure the website is informative, engaging, and effectively showcases all the services and solutions ForwardPath offers to its clients.
The main challenge with the current design was that it didn’t quite capture the essence of the company’s message. A lot of the content was tucked away behind heavy animations, making the user experience less intuitive. In the redesign, we focused on bringing the content to the forefront with clean contrasts and light, thoughtful animations. To resonate with the target audience, we went with a sleek dark theme, emphasizing the company’s professionalism and trustworthiness.

.webp)
.webp)
.webp)

.webp)